Research in Practice Essay Example | Topics and Well Written Essays - 2500 words

Research in Practice - Essay Example This will be done from study of existing literature concerning McDonalds and its Chinese market and outlets. McDonalds is one of the biggest fast food restaurants in the world. The fats food stores giant has been operating in several countries worldwide and in most cases it has outsmarted its competitors to remain the number one fast food shop worldwide. The fast food giant entered the Chinese market in the 1990 and has been operational since then. There has therefore been the need to study and analyze its operation in China market in order to predict the future of the restaurant in China. Articles and journals have been selected for use in this research to help achieve the objectives of the study. McDonalds Corporation is an American world’s largest fast food chain that specializes in serving of hamburger in over a hundred countries globally. The fast food giant has its head quarters in Illinois in the United States of America. The fast food giant was founded by businessman Ray Kroc. McDonalds has three modes of operations in its various countries of operations. The McDonalds restaurants are either operated by the corporation itself, as an affiliate or as a franchise. McDonald’s main products include hamburger, French fries, breakfast items, chicken burger, milkshakes and soft drinks. The fast food restaurant has heavily standardized its menus in its various outlets worldwide .In some scenarios however, the fast food giant has altered its menu or expanded it in order to meet the needs of the local clients especially in the Middle East. McDonalds made an entry into the china market in the year 1990.The fast food group of restaurants had an increasing and promising growth rate in its fast three years of operation. However, in the subsequent years the growth rate of the fast food restaurants was lower compared to the growth rate between the year 1990 and 1993.This was due to a number of factors such as competition, cultural