Views on Gender Roles Essay Example | Topics and Well Written Essays - 750 words

Views on Gender Roles - Essay Example Much of what we learn about gender occurs during our formative years, and it is largely a product of our culture. Mothers and fathers tend to reinforce gender roles in developing children, such as rewarding a boy for achieving in sports, or praising a girl for helping around the house. Because an individual’s culture, background, and upbringing play such a critical role in the development of views on gender, it comes as no surprise that gender views vary greatly. Each individual’s view on gender is unique, but it is not difficult to see that some general statements can be made about an individual’s view on gender based on the characteristics of that individual. Perhaps this holds true because the individual’s view on gender is largely learned from those around him or her, and the people in an individual’s sphere of influence often tend to have similar characteristics. Based on the cross-tabulation provided with the Starks textbook, I used the 2000 General Social Survey data to compare views on the wife at home, presumably in the traditional â€Å"stay-at-home mom† sense, though the website does not give information as to the specific wording of the survey itself (which could have made a difference in the results). The question of whether the wife should be at home was compared by gender, age group, education, income of the family, political party, region, did the mother work when the respondent was a child, and the religion. The results give us insight into how groups of varying characteristics feel about gender. Surprisingly, and most likely a dramatic change over the last fifty years, when questioned, men and women responded very similarly to the question, with 60.1% of females and 58.1% of males disagreeing with the statement. Only a 2% difference is shown between genders, and this small difference becomes even less significant when taken in

Automobile and Swot Analysis Essay Example for Free

Automobile and Swot Analysis Essay 1. Introduction This report is based on the company Mercedes Benz, and the chosen country is Singapore. The purpose of the report is to conduct an environmental and marketing analysis of Mercedes Benz in Singapore. Firstly, this report will state the company background. Next, it will state the country background. Thirdly, it will state the SWOT analysis. Fourthly, it will state the PEST analysis. After that, it will state the marketing strategy, new product development, and lastly the conclusion. Company background Mercedes-Benz is a German car company, some sort of multinational department from the German company Daimler AG. The company is used intended for high-class motor vehicles, buses, motor coachs, as well as vehicles. The particular brand made an appearance in 1926 within Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Benz Patent Motorwagen, which is commonly viewed as the first car. Mercedes-Benzs slogan is Das Beste oder nichts (English: The best or nothing). Mercedes-Benz is just about the most commonly known as well as set up car makes in the world, which is on the list of the worlds oldest car company nevertheless around the world today in 2014,possessing the first petrol-powered vehicle. Country background Singapore is an affluent island nation, positioned in Southeast Asia within the southern tip of the Malay Peninsula. The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita GDP adequate to in which from the top international locations within American The european union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations assess issues within and outside the organization. The SWOT analysis, made up of an assessment of strengths, weaknesses, external opportunities and threats from competition, provides an outline for strategic decision-making Table 1 From the table above it is seen that strong brand value measures that Mercedes is considered as a premium brand, such as BMW, Porsche, Audi and etc. There is no exception that Mercedes will stay in premium segment for a very long time. Almost all the rich and old people prefer this particular car brand. Also, this company has an advantage over their competitors as increasing production hybrid cars because of environmental friendly and Ð µÃ'€Ã'Æ' exact number of miles driven. To produce high quality cars and hire well – educated employees makes production expensive. That is why Mercedes is interested in upper class people who are able to buy such a car. It makes the brand attractive investment for people with high income (upper class). PEST analysis Originally known as PEST Analysis, this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. Strengths Weakness Opportunities Threats Strong brand value High price cost Fast – growing company Government policy Leader in innovation Expensive service New products and services Increasing in competition High level safety of cars High fuel consumption Developing hybrid cars Decrease in demand Investment. Stereotype that this car is for the rich people Fuel price rises Rising price of raw material High quality It is hard to find manual transmission in such a car Positive attitude towards â€Å"green† vehicles Unexpected problems A PEST analysis is looks at how those external factors can affect a businesss activities and performance, and it can be used in combination with other tools. It helps to determine an organizations overall outlook for success. Political Economic Socio – Cultural Technological Bureaucratic Interest rates Fast – growing society Modern technology Stable government law system High income level Diversity of cultures WI-FI zones Taxation system. High power of the local currency Variety of language cultures Automation of work Law level of corruption Low level of economic freedom (-2) Most of the people are in advanced age Production of high quality medical equipment Foreigners investment Trade freedom Prevalence of upper class Investment in technology Table 2 From the table above let us take 3 characteristics for discussion. Firstly, high income of Singapore measures that Mercedes – Benz is one of the most suitable brands for upper class. It is considered, that Mercedes – Benz is a car which is suitable for old population, especially for men. Therefore, this car brand has a priority to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every single nation has different understanding of car design. That is why this brand can offers cars such as â€Å"family car† like Sedan (C – class) to â€Å"celebrity car† as Crossovers (G – class) with the newest and technology to their customers. 1) Franki Colbert (n. d). Definition of a SWOT Analysis. Retrieved from: http://smallbusiness. chron. com/definition-swot-analysis-43274. html 2) Russ Heaps (n. d) 10 most expensive cars to own and drive. Retrieved from: http://www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad Brooks (2013, November 22). PEST Analysis: Definition, Examples Templates. Retrieved from http://www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is PESTLE Analysis? Retrieved from: http://bpmgeek. com/blog/what-pestle-analysis 5) Leading through innovation (n. d/ n. a) http://www. mbusa. com/mercedes/benz/innovation.

Comparison of Cousin Kate by Christina Rossetti and The Seduction by Ei

Compare and contrast Cousin Kate by Christina Rossetti with The Seduction by Eileen McAuley Comparison of Cousin Kate by Christina Rossetti and The Seduction by Eileen McAuley For this essay I have been asked to compare two poems. One from the era of pre twentieth century and one from the twentieth century. The poem from pre twentieth century I am writing about is ‘Cousin Kate’ by Christina Rossetti. The poem from the twentieth century will be ‘The Seduction’ by Eileen McAuley. These two poems have many similarities, but they also have many differences. It is pretty obvious that both these poets have different writing techniques, obviously because they were written in different eras. These two poems which I will be discussing have many similarities even though they were written in different eras one of the similarities is exploitation. In the poem ’Cousin Kate’ the narrator feels she has been exploited by the Great Lord, because she feels he used her to have sexual intercourse. And in ‘The Seduction’ the young girl is exploited by magazines, and the young naà ¯ve teenager actually believed in what the editors wrote about perfect stories of romance and she believed after reading this magazines that it was almost abnormal not to have sexual intercourse. The author of this poem, Christina Rossetti, begins this poem with "I was a cottage maiden." This shows us that the narrator is writing in the past tense the narrator is reminiscing on the past. The narrator is also writing in first person narrative which creates a bond between the author and the reader as if the narrator is talking directly to us. The next line of this poem starts with â€Å"Hardened by sun and air† this tells us that the narrator is a to... ...Cousin Kate’ it was disgraceful as being chaste was highly important at that time. â€Å"Shameless shameful† This live is incongruous an oxymoron the alliteration of the letter ‘S’ also emphasizes the oxymoron. The next line implies his predatory nature and his desire from the beginning of meeting the narrator â€Å"His plaything† The word ‘plaything’ this word is very emotive word it conveys to us the lord’s true intentions of using the narrator just for sexual intercourse. This is also similar to ‘The Seduction’ as in The Seduction the young male teenager buy’s the girl drinks and encourages her to come to the river with him â€Å"’I’ll take you to the river where I spend the afternoons.† This line implies that there is only one thing on his mind and that is not to talk about but to take her chastity as the lord intended to do with the narrator in ‘Cousin Kate’. Comparison of Cousin Kate by Christina Rossetti and The Seduction by Ei Compare and contrast Cousin Kate by Christina Rossetti with The Seduction by Eileen McAuley Comparison of Cousin Kate by Christina Rossetti and The Seduction by Eileen McAuley For this essay I have been asked to compare two poems. One from the era of pre twentieth century and one from the twentieth century. The poem from pre twentieth century I am writing about is ‘Cousin Kate’ by Christina Rossetti. The poem from the twentieth century will be ‘The Seduction’ by Eileen McAuley. These two poems have many similarities, but they also have many differences. It is pretty obvious that both these poets have different writing techniques, obviously because they were written in different eras. These two poems which I will be discussing have many similarities even though they were written in different eras one of the similarities is exploitation. In the poem ’Cousin Kate’ the narrator feels she has been exploited by the Great Lord, because she feels he used her to have sexual intercourse. And in ‘The Seduction’ the young girl is exploited by magazines, and the young naà ¯ve teenager actually believed in what the editors wrote about perfect stories of romance and she believed after reading this magazines that it was almost abnormal not to have sexual intercourse. The author of this poem, Christina Rossetti, begins this poem with "I was a cottage maiden." This shows us that the narrator is writing in the past tense the narrator is reminiscing on the past. The narrator is also writing in first person narrative which creates a bond between the author and the reader as if the narrator is talking directly to us. The next line of this poem starts with â€Å"Hardened by sun and air† this tells us that the narrator is a to... ...Cousin Kate’ it was disgraceful as being chaste was highly important at that time. â€Å"Shameless shameful† This live is incongruous an oxymoron the alliteration of the letter ‘S’ also emphasizes the oxymoron. The next line implies his predatory nature and his desire from the beginning of meeting the narrator â€Å"His plaything† The word ‘plaything’ this word is very emotive word it conveys to us the lord’s true intentions of using the narrator just for sexual intercourse. This is also similar to ‘The Seduction’ as in The Seduction the young male teenager buy’s the girl drinks and encourages her to come to the river with him â€Å"’I’ll take you to the river where I spend the afternoons.† This line implies that there is only one thing on his mind and that is not to talk about but to take her chastity as the lord intended to do with the narrator in ‘Cousin Kate’.

Biooo

Joaquin B. Agony, Glacial S. Beanie (14 August 2014) (21 August 2014) l. Introduction Microscopes and the field of Science are two inseparable things. Almost all Sciences are associated with the use of a microscope, a device use to view objects which are not visible to the naked eye. The term microscope came from the Greek term â€Å"Micros† which means â€Å"small† and â€Å"Spoken† which means â€Å"to examine† (Vocabulary. Com, 2014).Today, microscopes are of great importance especially on the field of Biological Science. One of its major use is to determine the sizes of microorganisms which are of great importance in understanding certain biological phenomena. Getting the actual size of microscopic objects such as microorganisms using calibrated eyepiece micrometer is termed micrometer (Echoic, et. Al. , 2000). It is important for investigators across a number of disciplines. A biologist, for example, needs to know the exact size of two organisms to pr ovide an intelligent comparison (I. E.Almoner). The intent of this activity is to create an awareness in proper handling techniques ND correct use of a microscope to students pursuing courses in the field of Biological Sciences. This activity is also intended to teach students microscope calibration techniques. II. Materials and Methods To able to obtain the exact measurement of a specimen, the ocular micrometer should be calibrated first. By doing so, the calibration constant (C) is obtained. To get the calibration constant, a stage micrometer, an ocular micrometer and a microscope is used.The ocular micrometer was placed inside the ocular lens of the microscope and the stage micrometer on the stage. The field was adjusted so that a line in the ocular micrometer is superimposing a line in the stage micrometer. Once this was set, the number of divisions in both micrometers from the first superimposing lines to the next line that superimposed was counted. The number of divisions in t he stage micrometer was divided by the divisions in the ocular micrometer. The quotient was multiplied by pm.The product obtained was the calibration constant. The calibration constant was determined in each of the objective lenses of the microscope. Once the ocular micrometer was calibrated, the pessimism were viewed and measured. The correct measurement was obtained by counting the ocular micrometer divisions occupied by the specimen and multiplying it by the calibration constant of the objective lens used. The deviation between the measurement should only appear on the decimal places of the figure. Ill. Results and Discussion Table 1. Calibration Constant Under Different Microscope Objective Lenses Table 1. 0 shows the summary for the computed calibration constant under the high power objective (HOP) and the the low power objective (LOOP). Under the HOP, the umber of divisions in the ocular micrometer between the two superimposing lines is four while on the stage micrometer it is five. Dividing five by four, the value 1. 25 is obtained. This is not yet the calibration constant. The value 1. 25 should be multiplied by pm to get the C.

Hybrid electric vehicle Essay

Micro Environment factors. – LearnMarketing. net www. learnmarketing. net/microenvironment. htm This article looks at the factors which make up a firm’s micro environment. There are also links to articles on the macro environment and internal environment †¦ Six Microenvironmental Factors That Affect Businesses †¦ yourbusiness. azcentral. com/six-microenvironmental-factors-affect-busin†¦ You face six microenvironmental factors in your business activities, each made up of a self-contained microenvironment that stands alone but interacts with the †¦ Six Microenvironmental Factors That Affect Businesses †¦ smallbusiness. chron. com †º †¦ †º Effective Customer Service In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage †¦ Micro Environmental Factors – Essays – Lucky1737   Home †º Business & Economy Micro environmental factors are internal factors close to a business that have a direct impact on its strategy. These factors include: Customers Organisations †¦ Market environment – Wikipedia, the free encyclopedia en. wikipedia. org/wiki/Market_environment Wikipedia Jump to Micro-Environment – The micro environment refers to the business itself and to †¦ Competitors are also a factor in the micro-environment †¦ What is microenvironment? definition and meaning www. businessdictionary. com/definition/microenvironment. html Definition of microenvironment: Factors or elements in an organization’s immediate area of †¦ market environment †¦ Use microenvironment in a sentence †¦ Micro Environment of Business: 6 Factors of Micro †¦ www. yourarticlelibrary. com/†¦ /micro-environment†¦ factors†¦ micro-envi†¦ Most important factors of micro environment of business are as follows: 1. competitors, 2. customers, 3. suppliers, 4. public, 5. marketing intermediaries, †¦ Owners immediately began tinkering with the car’s computer system. One owner was able to add cruise control (an option not offered by Toyota) by wiring in a few switches in the car’s computer system. The founder of priusenvy. com worked out how to use the car’s dashboard display screen to show files from his laptop, play video games, and look at rear-view images from a video camera pointed out of the back of the car. One Austrian consumer installed a sniffer – a device on the car’s computer network that monitors electronic messages. With the sniffer, he will be able to hook up add-ons such as a MiniDisc Player, an MP3 player, a laptop computer and a TV tuner. In the past, owners using mechanical skills customised cars with paint, lowered bodies, and souped-up engines. In the future, customisation may rely on being computer savvy. Even though the Internet was a major part of the Prius launch, Toyota does not sell the car from its website. Buyers go to prius. toyota. com online to pick a colour and decide whether they want a CD player and floor mats – the only options available from Toyota. After that, the dealers get involved, but it takes specially trained salespeople to explain and promote the Prius. Consequently, only 75 per cent of Toyota dealers handle the car. Many of them are not happy about the need to train salespeople. And why should they be? Margins are higher on gas-guzzlers, which are also easier to sell. Given dealer reluctance and consumer resistance, why have Toyota and Honda spent so much on their hybrids? While part of the answer is government regulations, a bigger part of the answer is competition. All car manufacturers concede that they will eventually have to move to hybrids to raise petrol mileage and lower emissions, and all of them have plans to do so. Ford, for example, plans to introduce an Escape SUV that will get 17 km/litre. DaimlerChrysler says that 15 per cent of its sport-utility vehicles will be hybrids that will get 20 per cent better fuel efficiency than conventional vehicles. General Motors is betting on hybrid buses and trucks. Toyota hopes, however, that its early entry will be the basis for a system of hybrids from ultracompact ‘minicars’ to luxury saloons, sport-utility vehicles, and even commercial trucks. The mass market, however, values space, comfort, and power. Although hybrids may have space and comfort, power would appear to be more elusive. Without greater power, it will be interesting to see whether consumers, who like speed on those open autobahns and acceleration on alpine roads, will settle for a hybrid. Questions 1. What microenvironmental factors affect the introduction and sales of the Toyota Prius? How well has Toyota dealt with these factors? 2. Outline the major macroenvironmental factors – demographic, economic, natural, technological, political, and cultural – that have affected the introduction and sales of the Toyota Prius. How has Toyota dealt with each of these factors? 3. Evaluate Toyota’s marketing strategy so far. What has Toyota done well? How might it improve its strategy.

How to Find the Pisces Constellation in the Night Sky

How to Find the Pisces Constellation in the Night Sky The Pisces constellation can be seen from nearly all points on Earth. Pisces has a storied history and is one of the constellations of the Zodiac, a set of star patterns that lies along the apparent path of the Sun against the sky throughout the year. The name Pisces comes from the Latin plural for fish. Pisces used to be referred to as the first constellation of the zodiac. This is because the Sun appears against the backdrop of Pisces during the northern hemispheres spring equinox, which was previously considered the start of a new year. Finding Pisces The constellation Pisces is easiest to see in October and November, or on late evenings in September. Because its stars are relatively dim, Pisces is most visible in a dark country sky. Pisces is very close to Pegasus in the sky. Its one of three northern hemisphere autumn constellations that are easy to spot. Carolyn Collins Petersen The constellation Pisces is part of a larger grouping of Pegasus, Andromeda, Aries, and Triangulum. It is also near Aquarius. The stars that make up Pisces have a rough V-shape. The eastern fish has a small triangular head and the western fish has a small circlet for a head. It is located right next to the Great Square of Pegasus in the northern hemisphere sky, and the heads of the fishes are either to the west or southeast of the Square. The Story of Pisces Ancient Babylonians saw the constellation Pisces as two separate objects: the Great Swallow (a bird) and the Lady of Heaven. Later, the Greeks and Romans saw a goddess of love and fertility- for the Greeks, it was Aphrodite, while for the Romans, it was Venus. Chinese astronomers saw this region of the sky as a farmers fence that kept animals from escaping. Today, most stargazers think of Pisces as two fish in the sky. The Stars of Pisces Pisces is not one of the brightest constellations in the sky, but it is large. It does have several brighter stars, including ÃŽ ± Piscium- also known as Alrescha (Arabic for the cord). Alrescha, which lies about 140 light-years away from us, is at the deepest point of the V shape.   The IAU constellation designation for Pisces includes the main pattern plus numerous other stars. IAU/Sky Telescope   The second-brightest star is ÃŽ ² Piscium, with the lengthy informal name of Fumalsamakah (which means mouth of the fish in Arabic). Its much farther away from us, at a distance of just under 500 light-years. There are about 20 brighter stars within Pisces fish pattern, and numerous others in the official region designated by the IAU as Pisces on its charts.   Deep Sky Objects in Pisces The constellation Pisces doesnt have a lot of very obvious deep-sky objects, but the best one for stargazers to spot is a galaxy called M74 (from Charles Messiers list of faint fuzzy objects). M74 is spiral galaxy, similar in shape to the Milky Way (although its arms are not so tightly wound up as those in our home galaxy). It lies about 30 million light-years away from us. Professional astronomers continually study M74 because its face on from our point of view here on Earth. This positioning allows astronomers to study the star-forming regions in the spiral arms, and search out variable stars, supernovae, and other objects among the 100 billion stars that make up the galaxy. Astronomers use instruments like the Spitzer Space Telescope to study the galaxy for regions of star birth, as it is a prodigious star-formation galaxy. They are also intrigued by the possibility of a black hole at the heart of M74.   Here is the galaxy M 74 as seen through the infrared-sensitive instruments onboard the Spitzer Space Telescope. The view shows areas of starbirth in the spiral arms. NASA/CalTech/Spitzer Although its not in Pisces, the Triangulum galaxy (known as M33) is right next to the head of the western fish. Its a spiral galaxy that is actually part of the Local Group of galaxies that includes the Milky Way. A view of the Triangulum Galaxy (M 33) near Pisces. This was taken with amateur equipment. Kanwar Singh, Creative Commons Attribution-Share-Alike 4.0.   Andromeda is the largest member of the group, the Milky Way is second-largest, and M33 is third-largest. Interestingly, astronomers have observed that Andromeda and M33 are linked together by streams of gas, which means that the two have had a tango in the past and will likely interact again in the distant future.

Rocked Out essays

Rocked Out essays Thesis: The lifestyle of a professional musician is more difficult than glamorous. II. The Hardships of being a professional pop musician. A. The physical and mental rigors of being on tour. 1. Brian Wilson of the Beach Boys was stressed to the max. 2. When the GooGoo Dolls performed on tour with Everclear, the amount of performing they did was ludicrous and very taxing. a. One night, John Reznick was forced to perform even though he had totally lost his voice the night before. B. The difficulties of dealing with record companies. 1. It is hard for groups to deal with the pressure of constantly having to produce new and fresh material. a. Van Halen had to go through several lead singers mainly because of the desires of the record company. b. The Mamas and Papas were a group back in the late 70s who were continually forced to write new albums and eventually it compromised the sound of the band. a. The Goo Goo Dolls almost lost every cent they made as musicians to their label Metal Blade Records. C. The exposure to the dark side of the professional musicians world. 1. The murder of Tupac Shakurs was due to his exposure to marijuana. 2. Jimmi Hendrixs had a clean beginning, but ultimately was killed in a drug overdose; his exposure to drugs was due to the amount of them to be found in the music industry. Watching a rock band perform, hearing rumors about the ludicrously large salaries some performers make and buying into all the propaganda associated with pop musicians leads many to long for this same kind of fame and fortune. However it is unknown to most that the lifestyles led by professional pop musicians are deceptively pleasant and glorified. Being involved in such a career comes with more than its own share of stresses and burdens. Such burdens include the physical and mental pressures of being on tour, the ridiculous politics involved in dealing with the recording ...

Things Your Tween Should Do Before Middle School Ends

Things Your Tween Should Do Before Middle School Ends It​ may  seem like your tween began middle school just a few months ago, but time has a way of passing us by. If your tweens middle school experience is coming to an end, there are  a few ways you can help him or her remember their time and prepare for the high school experience. Here are a few things your tween should do before the final day of middle school approaches. It will be here before you know it.   Attend a Middle School Dance   If your child has avoided dances or other social gatherings while in middle school now is the chance to attend one before the year is out. Encourage your tween to go to a school dance, carnival, concert, or other school function before middle school ends. If he or she is shy about going alone, have him or her gather a group of friends to attend together. Take pictures and give them suggestions on making it through the event if they feel awkward or out of place.   Take Pictures Your tween thinks that he or she will remember everything from middle school forever, but that isnt the case. Encourage your tween to take photos of the school, friends, and even teachers. Also, have him or her go through their locker and school binders for notes, handouts or other items that would be fun to keep for later. If your tween is creative, he or she can combine photos and other items into a fun scrapbook to enjoy for years to come. Also, if your family budget allows, be sure to purchase a yearbook so that your child can have friends sign it and keep as a forever reminder. Thank Those Middle School Teachers   Chances are your child had a few teachers during the middle school years that he or she really liked and who had a positive impact on your tween. Nows the time to thank them for all they did. Your tween can write personal thank you notes for his or her special teachers, or just leave a simple Thank You on the teachers white board as a surprise. If your child wants to do something special, he or she could bake brownies or find a special teacher gift for favorite middle school teachers.   Make a List of Top Middle School Events When your tween is older he or she will have fun looking back on the middle school experience. Encourage your child to make lists of middle school events, friends, etc. He or she could even get friends involved by asking them for their list of favorite middle school experiences. Tuck the lists away in his or her yearbook so he or she can enjoy reading them later.   Visit Your New High School   If middle school is coming to an end, that means that high school is just around the corner. See if your tween can visit the new school or attend a school orientation. Seeing a new campus will help your tween get excited about entering high school and it might even give him or her ideas on activities to join or try. Also, encourage your tween to visit the high school website to learn more about classes, clubs and other school events. Plan an End of Middle School Party   If youre up for it, allow your tween to have a gathering of middle school friends to bid farewell to middle school and hello to high school. You could invite a few close friends, or make it a large gathering, depending on your situation. Food, music and a slideshow of pictures from middle school will allow the children to appreciate their middle school days and get ready for high school.

Personal Finance Concepts Essay Example | Topics and Well Written Essays - 1000 words

Personal Finance Concepts - Essay Example As the report declares a single liability limit on the other hand would not subdivide the coverage that may be claimed in this manner. It will merely specify a total amount that may be claimed towards all the various categories of damages that may occur, including both bodily damage and property damage. The insured amount can be applied towards any category of expense, however the insurer will not pay for a total amount more than that specified. This paper discusses that the amount of personal liability coverage on my policy is not adequate to protect all assets and future income. This is only a token amount that has been allotted since PIP is no longer considered mandatory in most states. It will cover only a few of the incidental expenses that are liable to arise out of an accident. Also, my car is seven years old, yet collision or property damage coverage is required, although the insurance companies pay for damages according to the book value of the car. The amount of deductible will determine the premium and every time a claim is made, the premium increases, so it is worth considering a higher deductible in order to avoid claims. In the case of an older car, it may be less worthwhile paying higher premiums that are good to protect against damages to a brand new car but not in the case of a car that is over seven years old, as in this case. Uninsured motorists coverage is mandatory in most states that require auto liabil ity insurance, in order to allow for expenses that an auto owner may incur through the fault of an uninsured motorist.

The website of National Weather Service Weather Forecast Office Essay - 1

The website of National Weather Service Weather Forecast Office - Essay Example In this paper it is necessary to describe how the website of â€Å"National Weather Service Weather Forecast Office† (n.d.) supports the learning objective: use weather observations, analysis, and forecasting to determine risk management policies for critical weather situations and severe storms.In this paper it is necessary to describe how the website of â€Å"National Weather Service Weather Forecast Office† (n.d.) supports the learning objective: use weather observations, analysis, and forecasting to determine risk management policies for critical weather situations and severe storms. First of all it is necessary to mention that it is a site of the famous National Weather Service (NWS) which is a leading meteorological information source since its foundation in 1890. The tasks of the site not only give information on prediction of seven-days forecasting, but also sever weather warnings. This source proposes a wide range of products and services which can be used by t he emergency managers, the media and the public, and gives a brief of the products which include all-important principal information. For instance, the aviation forecast observations, daily fire weather forecasts and marine forecasts are presented here.   The site analyzes and strongly presents the temporary observed and climatic tendency of downfall across the 48 United States and Puerto Rico. The given information about precipitation relies on a radar-only, gauge-only, satellite-only sensor. Precipitation data are updated six times per day.   The Fire Weather Program is offered to federal and state land management agencies. This program provides the action of preventing, extinguishing the fire, and management of forest and grasslands fires.   In conclusion, as one of the leading data collection site, it shares necessary information about conditions of surface and upper air, pressure of air and so on. The source offers short-term and long-term models of atmosphere which are s hared with government agencies; it presents researches reports and storm surveys. Thus, the National Weather Service is close in touch with government and media emergency agents to provide all-important data about storm.  Ã‚  

The SWOT and the PESTLE Analysis of Morrison Plc Essay - 1

The SWOT and the PESTLE Analysis of Morrison Plc - Essay Example This paper illustrates that expanding the network of new stores is a unique opportunity for Morrison and the current discount policy and other incentives from competitors to the retail customers are the biggest threat to the company. In the PESTLE analysis, tax imbalance puts the unfavorable effect on Morrison’s performance. Inflation offers similar challenges. Socially, Morrison has signed ethical audit agreement and technologically it has replaced manual system with machines. Legally, it may face litigation cost whereas environmentally it has received an award for reducing carbon footprint. Organisations face numerous internal and external threats. For assessing and understanding the type and level of their impact on their financial performance, different macro analysis tools are used including the SWOT and the PESTLE analysis. The SWOT analysis is mostly used for assessing both internal and external capabilities and challenges in which strengths and weaknesses evaluate the internal capabilities whereas the opportunities and threats are used for investigating the external factors which directly or indirectly affect the financial and operational performance of organizations. Similarly, the PESTLE analysis is a typical external environment tool which is fundamentally used to highlight those factors which have the capability to affect the organizations. in this regard, it is important to point out that the PESTLE analysis reflects only those factors which are beyond the control of organizations and they are only required to adjust their strategic marketing for avoiding or gaining advantage from the effects of external factors. In this regard, Morrison has different internal strengths and weaknesses and there are some threats along with opportunities for the organizations. In the following parts of this report, first Morrison’s background is provided in which some basic information for the company has been given. It is followed by the SWOT analysis in which Morrison’s existing competence level has been evaluated. Subsequently, before the conclusion and recommendations part, the PESTLE analysis has been carried out.

Articles Article Example | Topics and Well Written Essays - 750 words

Articles - Article Example From the comment, I think the 60% fall in oil will make larger companies to suffer because OPEC is likely to give up some market share. In addition, the smaller shale companies are likely to collapse because in the long run they will run into huge losses for operating below the breakeven point. The collapsing oil prices will lead Russian into economic recession because of their worsening financial condition. Basically I think it is the free market that prevents monopoly from forming. Monopolies that are often seen as free market monopolies are not actually monopolies because the fee market often prevents individuals from cornering the market. A free market does not allow coercive monopolies because it is open to all and not for only one company. There is always someone else or another company that is willing and/or capable of making the same product for lesser or the same price. Coercive monopolies can be given to the free market agents by government legislation, for instance franchise business for only a specific group of people, however, the government can interfere incase such people are exploiting the market. Monopolies do not exist in a free market because it has unrestricted competition. However, monopolies can be granted by only the regulation by the government. Patents only restricts the use of the inventor’s invention but does not prevent others from coming up with almost a similar invention. For instance, the fact that Coca Cola has patented its Coke brand has not prevented PepsiCo from inventing Pepsi cola. Income brackets have created divisions of classes that have inequities and disparities income due to barriers created by society, however there is considerable income mobility. I think there is income mobility but the individuals do not notice it easily due to the relative value of money because as income rises, the prices of products also rise. In

See below Essay Example | Topics and Well Written Essays - 1000 words - 3

See below - Essay Example the experiences of the six year old protagonist, ‘Scout’ who learns the harsh facts of the life and comes out a winner because they teach her the fundamental lesson that life is not always easy to understand and all people, irrespective of color, race or social status have the right to live with dignity. She learnt that â€Å"you never really understand a person until you consider things from his point of view..† (Atticus, 30). The book has been a reflection of the experiences of the author who had seen the destructive and irredeemable harms of the racial discriminatory practices that were deliberately inflicted on the less privileged segment of the society. It is true that early twentieth century did see some constitutional reforms regarding racial discrimination but unfortunately till 1960s, little efforts were made to implement them. The book has explored the crucial issue of racial prejudices in a manner that has managed to stir the sensitivity of the masses provoking them to question the legitimacy of such practices in the times when America was advocating for democratic values and equal rights. Its has aptly been titled in the light of the prevailing social paradigms that supported the oppressions of the black and believed them to be inferior. The book revolves around the family of the protagonist, Scout, her brother Jem and their father Atticus Finch, a well respected lawyer, who is against any racial or class prejudice and instills the same values in his two children. They live in a southern Alabama in Maycomb where the impact of great depression is visible in its class division. â€Å"People moved slowly then†¦ nothing to buy, and no money to buy it with..† (Scout, 11).  The father teaches the important values through examples and says "..but before I can live with other folks Ive got to live with myself.   The one thing that doesnt abide by majority rule is a persons conscience" (Atticus, 114). He employs a colored woman, Calpurnia as his

Articles Article Example | Topics and Well Written Essays - 750 words

Articles - Article Example From the comment, I think the 60% fall in oil will make larger companies to suffer because OPEC is likely to give up some market share. In addition, the smaller shale companies are likely to collapse because in the long run they will run into huge losses for operating below the breakeven point. The collapsing oil prices will lead Russian into economic recession because of their worsening financial condition. Basically I think it is the free market that prevents monopoly from forming. Monopolies that are often seen as free market monopolies are not actually monopolies because the fee market often prevents individuals from cornering the market. A free market does not allow coercive monopolies because it is open to all and not for only one company. There is always someone else or another company that is willing and/or capable of making the same product for lesser or the same price. Coercive monopolies can be given to the free market agents by government legislation, for instance franchise business for only a specific group of people, however, the government can interfere incase such people are exploiting the market. Monopolies do not exist in a free market because it has unrestricted competition. However, monopolies can be granted by only the regulation by the government. Patents only restricts the use of the inventor’s invention but does not prevent others from coming up with almost a similar invention. For instance, the fact that Coca Cola has patented its Coke brand has not prevented PepsiCo from inventing Pepsi cola. Income brackets have created divisions of classes that have inequities and disparities income due to barriers created by society, however there is considerable income mobility. I think there is income mobility but the individuals do not notice it easily due to the relative value of money because as income rises, the prices of products also rise. In

The limitation of powers of European Community member states in the Essay

The limitation of powers of European Community member states in the field of commercial activity in the light of creation of a single market in goods - Essay Example Another form of cooperation, the European Atomic Energy Community was also established in 1957 and came into force in 1958. The above three treaties established the cooperation among six European countries - the ones that began the efforts for the establishment of common interests and policies in the European region. In accordance with Van Gerven (2005, p.710) among the three treaties existed at the period the most important was ‘the European Economic Community, which created, progressively, a common market of goods, persons, services, and capital subject to free competition and with a common commercial policy, and which was applicable to all economic sectors (including agriculture and transport) not addressed by the other two treaties’. Through the years, the European Community was enlarged through the participation of more countries of Europe. On the other hand, the targets set by the European Union were also differentiated. One of the most important differentiations w as that introduced with the Single European Act (1986, February) which targeted the improvement of the conditions of the European market and the interpretation of the rules included in the article 14(2) EC that describe the frontiers of the common market area. At a next level, the monetary, judicial and political integration of the European Union was targeted by the member states. The above targets were supported by the Maastricht Treaty (1992) and the Amsterdam Treaty (1997). The treaties of Maastricht and Amsterdam developed the role of the European Union promoting its power to intervene in the political and monetary decisions on member states. Specific issues related with the acceptance of the European Union by the member states were also supported through the above two treaties. Towards this direction, it is noticed by Youngs (2001, p.30) that ‘the Maastricht treaty for the first time listed the

Technology and Bullying Essay Example for Free

Technology and Bullying Essay I don’t know much about the topic I chose and I have never personally experienced bullying or cyber bullying myself. I have, however, seen on the news and read about cyber bullying and the growing trend it is becoming. I remember a very specific case that happened two years ago at Rutgers University where a closeted-gay college student’s roommate secretly videotaped him performing sexual acts. The roommate then released the video on the Internet and the gay college student committed suicide two days later. The case had just finished last month and the defendant was found guilty of a hate crime and sentenced to 30 days in jail. This definitely caught my interest toward cyber bullying and I started to take notice that it is happening frequently across the nation. I also know that currently forty-nine states have an anti-bullying law in effect. Part II – What I Want to Find Out From the research, I want to find out how technology is contributing to cyber bullying, or bullying. * How frequently do students bully other students? * When and where did the first cases of cyber bullying take place? * Is it just in the United States that cyber bullying exists? * Can bullying be prevented, and if so, how? Part III – The Search The word â€Å"bullying† is defined as using strength or influence to intimidate someone, forcing them to do what one wants. It is also used as a theme in many children and adolescent books such as Oliver Twist and The Chocolate War. Bullying has been around for as long as anyone can remember, possibly since the age of humanity began. However, only recently has bullying caught the attention of the public and scientific community. Dan Olweus, a Norwegian researcher, emerged with the first scientific studies on bullying in the 1970s. Bullying is now acknowledged throughout the world as an issue among children and youth, and research on the topic is increasing (Hymel, and Swearer). There is still scientific dispute as to the nature of bullying and why it begins. There are a multitude of reasons why someone feels the need or want to bully another person. Nevertheless, most researchers believe the aggression starts with wanting to cause deliberate harm to the victim, having the bullying occur repeatedly, and the difference of power between the bully and the victim (Olweus 422). One of the reasons may be because the person behind the bullying feels a â€Å"sense of power† when they harass someone. They like to become dominant in this situation and if the victim does become submissive, the bully feels as if they’ve fulfilled their goal and may repeat this process for a long time. Another reason may be that the bully wishes to befriend and feel close with the victim; to have a sense of belonging. As Dagmar Strohmeier states in her article Bullying and its Underlying Mechanisms, â€Å"If this wish for affiliation is a motive for bullying, the victim pl ays an important role in establishing and maintaining group coherence. If the harassment of the victim leads to a closer bond within the bullying group, the perpetrator reaches his goal and the negative behavior is reinforced.† As long as the victim is still submissive, the bully will constantly harass them until the bully is content (Strohmeier). When thinking of bullying, usually people think of a sort of physical interaction – the big kid picking a fight with a smaller kid. However, there are cases where numbers come into play; groups of students will pick on one individual. This is not uncommon and in fact, happens as often as one-on-one bullying (Hymel, and Swearer). There are, essentially, two types of bullying: physical and mental. Physical bullying is direct contact between the aggressor and the victim, and includes punching, kicking, pushing, or any physical contact with the bully and victim. The bully will not stop the violence until his or her victim is unable to retaliate back. Physical bullying is also not limited to school, and can occur at home, the office, or anywhere the bully chooses. Mental bullying may seem less harsh than physical bullying and may not physically damage the victim, but it can emotionally. Mental, or verbal, bullying involves name calling, making fun of a person’s appearance, a nd making offensive remarks to the victim. Making verbal threats of violence is also verbal bullying. There is also indirect bullying where the person will spread rumors and stories about someone else although it may not be true. This type of bullying accounts for 18.5% of bullying. Social alienation is another where the bully will intentionally exclude another from a group. But the type of bullying that is gaining ground is cyber bullying (Time for Tolerance). Cyber bullying is when a child or teen is being harassed, threatened, or embarrassed by usually another teen, and the bully is using the Internet, cell phones, or any other technologies. It includes sending threats or cruel messages to a person’s email account and cell phone. Cyber bullies also spread rumors online or through texts, and post unkind messages on web sites or social networking sites. Pretending to be another person using someone else’s account or making a fake account and sending harmful messages is another form of cyber bullying. Boys are more prone to take part in tradition bullying, physical bullying, whereas girls are more likely to cyber bully. (Bullying Statistics). Most cyber bullies and their victims are teens, and there are numerous cases where the victim being cyber bullied will harm themselves, and even commit suicide. Cyber bullying â€Å"has to have a minor on both sides, or at least have been instigated by a minor against another minor. Once adults become involved, it is plain and simple cyber-harassment or cyber stalking. Adult cyber-harassment or cyber stalking is NEVER called cyber bullying† (â€Å"Stop Cyberbullying†). In 2007, a mother created a fake account and posed as a boy to befriend a former friend of her daughter. The mother then began posting insults and creating posts about the daughter’s former friend which were hurtful and untrue. The teen, who was battling depression, soon committed suicide. It is hard to believe a parent or adult will do that to a child but there have been several cases where a parent will actually be the person cyber bully. Majority of the reason why a parent will cyber bully anoth er teen is because they believe they are protecting their children, but are, instead, harming another (â€Å"Stop Cyberbullying†). There are various reasons as to why teens feel the need to cyber bully someone. Sometimes the cyber bully is motivated by resentment or jealousy, and sometimes they do it for entertainment. Another reason may be because they are bored and have nothing to occupy themselves with. Some may do it unintentionally, and others do it for torment and to get a reaction from the victim. Although traditional bullying still occurs more than cyber bullying, the amount of cyber bullying happening in today’s world is consistently growing because of all the technologies being available. This means that cyber bullying happens worldwide and cyber bullies are sometimes strangers from halfway around the globe. (Patchin). Despite the seriousness and harmful effects of cyber bullying, it is common among teens and youth. According to a study done by the i-SAFE foundation in 2003, more than one in three teens have received and experienced cyber threats, and over 23 percent of teens are repeatedly through their cell phones or the Internet. Cyber threats are when teens post messages about harming themselves or another person and are sometimes followed by actual acts of violence. There have also been reports that cyber bullies will make FaceBook pages or web pages dedicated to insulting and bashing their victim, and 75 percent of teens have visited these sites. According to a UCLA study on cyber bullying, one in five teens report having been cyber bullied by someone they know or a complete stranger, and the study also found that 85 percent of teens that were bullied online are still bullied at school. Still, only 1 in 10 teens who have been cyber bullied tell a parent or adult and only 1 in 5 cyber bullying incidents are reported to law enforcement (Cyber Bully Alert). Currently, forty nine states have passed anti-bullying laws, and a number of state legislatures are proposing laws to require schools to have anti-bullying policies and programs. If someone is charged and convicted of bullying someone, they are charged with a misdemeanor and possibly serve time in jail. Cyber bullying is against the law but most of the laws in many states are not enforced because cyber bullying usually takes place outside of school. Still, that hasn’t stopped lawmakers from trying to enact and stiffen cyber bullying laws. At least five states want to add penalties to cyber bullying, and in 2009 North Carolina passed a law that criminalizes cyber bullying, making it a misdemeanor for youth under 18. Senator Jeffrey Klein of New York is one of the law makers that want to make sure cyber bullying can be punishable by law. Klein stated that â€Å"When I was growing up, you had a tangible bully and a fight after school. Now you have hordes of bullies who are terrorizing over the Internet or other forms of social media.† Under his proposed law, anyone that uses technologies to harass or stalk someone could be convicted of a misdemeanor or felony and face prison time. Some, however, oppose these laws believing that it limits freedom of speech (Alcindor). Although it may seem unlikely for anyone to not support anti-bullying laws, there are a few groups that are no in favor with the law at all. A group called Focus on the Family, a global Christian ministry, believes that these anti-bullying laws cross â€Å"the line in a lot of ways beyond bullying into indoctrination, just promoting homosexuality and transgenderism† (Hall). Focus on the Family has been a supporter anti-anti-bullying laws because they believe that these laws are a reason to teach children about gay marriage and not about bullying. Most of the groups that oppose anti-bullying laws are religious groups, and most agree with Focus on the Family. There have been a few states that have passed or tried to pass anti-bullying laws that protect bullies who use their religion as to why they bully others. This caused outrage among the public and most of these supposed anti-bullying laws have since been voted out or the specific clause has been removed (Hall). There are several ways to prevent bullying, or cyber bullying, from happening. First is beginning an educational campaign with children and teens, and informing others what exactly is cyber bullying and the steps to prevent it from happening to them. Teaching youth how not to unintentionally become part of cyber bullying will help slow down cyber bullies. Children need to be taught that being silent while another is being hurt is not alright, and if they stand up with the victims, cyber bullies can be stopped. Another way is keep personal information private. Children and teens should not share passwords with friends or strangers to keep themselves safe. Sharing this personal information can give cyber bullies the opportunity to hack into personal emails and social sites, and post damaging things online. And once things are posted on the Internet, it may be impossible to delete it permanently. Adolescents should also know that if they are targeted by a cyber bully to not respond and instead block the cyber bully and inform a parent or adult that can help them. Checking to see who they are sending messages and emails to is another way of preventing cyber bullying. Making sure that they are sending it to the right person and place will help stop cyber bullies from receiving private messages. Also, teens should know that it is not alright to forward and send other people’s emails and personal information without their permission. Teenagers also should not send emails or post messages online if they are angry. If they do, they may provoke the cyber bully and turn into a cyber bully themselves (â€Å"Stop Cyberbullying†). Part IV – What I Learned Through this research, I learned that cyber bullying is persistently becoming more known, and although traditional bullying still happens, cyber bullying is growing. Because of all the new technology becoming available to people of all ages, especially adolescent teens, it is easier for someone to become a cyber bully victim. Cyber bullying is also common in the lives of teens today, and happens worldwide. There are several effective ways to prevent cyber bullying and states in the United States are recognizing that bullying is a serious matter. Although bullying and cyber bullying cannot be stopped in a day, it is possible to stop bullies from hurting another person. Works Cited Alcindor, Yamiche. States look to enact cyberbully law. USA TODAY. Gannett Co. Inc., 19 Mar 2012. Web. 9 Jun 2012. http://www.usatoday.com/news/nation/story/2012-03-18/state-cyberbullying-laws/53626736/1 Cormier, Robert. The Chocolate War. New York: Dell Publishing, 1974. Print. Cyber Bully Data, Statistics, and Facts. Cyber Bully Alert. Vanden Corporation, 23 May 2012. Web. 7 Jun 2012. http://www.cyberbullyalert.com/blog/2012/05/cyber-bully-data-statistics-and-facts/ Cyber Bully Statistics. Bullying Statistics. Bullying Statistics, 2009. Web. 7 Jun 2012.

Analyse Additional Elements of the Extended Marketing Mix

Analyse Additional Elements of the Extended Marketing Mix This essay looks at the main elements of both the original and the extended marketing mix. This includes an introduction to the concept of the product life cycle, new product development, pricing strategies, distribution options and the promotion mix. Finally, the essay develops marketing mixes for Coca Cola to meet the needs of different target groups. Explain how products are developed to sustain competitive advantage. Sustainable competitive advantage is the focal point of a corporate strategy (E-Course, 2013). It allows the preservation and improvement of an organisational competitive position in the market. It is an advantage that allows business to stay alive against its competition. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices (Teacher Republic, 2013). See Coca Cola Companys competitors and positioning in (Appendix1) See Porters competitive advantage and cost advantage in (Appendix 2). When a company brings a new product into a market they must think about who is the product aimed at, what advantage will customers expect, how does the company plan to position the product inside the market and what benefit will the product proffer over their competitors. According to Kotler product have three levels, core product, actual Product and augmented product, see Coca Cola product levels in (Appendix 3) Product life cycle is the course of a products sales and profiles over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity and decline (Kotler, et al, 2005). When companies introduce new product, it takes some time to be extensively accepted, at which point its sales and incomes will begin to rise. This will attract other competitors into the market, cause the market to mature. Finally, the market will decline as companies start to introduce the next product, and customers switch to that product. See Coca Cola product life cycle in (Appendix 4) Coca Cola Company provides different type soft drinks like Coke Zero, Diet Coke, Fanta etc. There good image makes the organisation more strong. Coca Cola is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialised in soft and fizzy drinks. Coca Cola have created good image in customers mind, their image is reputable and reliable, and it has one of the most well-liked soft drinks available. They have well-known which is why customers feel comfortable in buying Coca Cola products. Coca Cola can market too many different segments. Coca Cola can market their product to teenagers much easier than older people, because teenagers are their target market. See Coca Colas mission statement in (Appendix 5). Explain how distribution is arranged to provide customer convenience. Distribution in marketing acts importantly to attract customers convenience and organisations use method of distribution to see their ability. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer (Kotler, et al, 2005). Distribution is underneath the group of place, therefore organisations create a precise distribution method so that its readily available to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 6). The Coca Cola Company sell its products with bottling and canning operations. The distributors get to the Coca Cola to the wholesalers and the wholesalers get it to retailers and at final the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution services then their bottles are just reachable at their factories then customers may not be keen to get them. Its more appropriate for the customer to buy Coca Cola from a close seller as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and strength. Companies should know that their products are available at retailer shops and stores where customers can easily buy it. Explain how prices are set to reflect an organisations objectives and market conditions. One of the parts in the marketing mix is pricing. This part of the 4Ps are the one making returns and which is also why it is important that an organisation chooses the right price. Pricing is one of the most significant parts of the Coca Cola Company marketing mix, which makes revenue for them. Coca Cola use different types of pricing strategies. The pricing strategies are standing much on what aims the company has put itself to achieve. See (Appendix 7). Owing to the accessibility of wide variety products the pricing is complete according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is base on the competitors pricing, Pepsi is one of their competitor in soft drink industry. The Coca-Cola Company choose their pricing objective they believe will be most effective in dispensing their brand to customer, to do this Coca-Cola use market-skimming pricing. Coca Cola Company use marketing-skimming as there is a enough number of purchasers that have a high demand, also Coca Cola sets an primary high price and then lower the price to make the product available to a extensive market. Coca Cola Company use penetration pricing strategy as they want to hold maximum share of the market by maximum profit. Coca Cola use discount pricing, where their products prices are often become down during sale periods and special occasions, like Christmas, Easter etc. Also Coca Cola use competitor pricing, where to meet the competition pricing, their products pricing are set about the same level as it competitors. Illustrate how promotional activity is integrated to achieve marketing objectives. Promotion being an element of marketing mix consists of communication among the customer and seller of that product (Kotler, et al, 2005). Promotional activities are important element because, these activities are performed in order to inform customers about the product and it includes personal selling, adverting, public relations, sales promotion, direct marketing etc. An advertisement, for instance helps a buyer to get to know about the company and it is products, this can be done by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. In personal selling companies use their staffs to sell their product after face-to-face communication with the customer and seller efforts to convince a customer to purchase the product. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Sales promotion is short term incentives to encourage purchase or sales of a product or service (Kotler, et al, 2005). Here are some examples of sales promotions activities and it includes buy-one-get-one-free, bonus points, free gift cards, vouchers and coupons, competitions and prize draws, etc. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations play an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allows targeting specific customer and it can be measureable, but it is difficult to get it is direct impact and it can be quite expansive. Coca Cola use different methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, radio, magazines, television, and on the internet. The Coca cola Company uses advertising as its key source of increasing buyer consciousness. It mostly uses the television; this source allows the companys products to attract more customers. Coca Cola uses the radio as another method of advertisement and this is a cheaper then TV. They use personal selling, where the company train their sales staffs, which they preform as a representative of the company to the shops. Newspapers and magazines are other forms of advertising that is extensively used by Coca Cola. Moreover, Posters, signs and billboards are also broadly used as an important part of the Coca Cola promotion. Coca Cola billboards are normally placed at the city centres and their posters are usually displayed at the shops, public transport and restaurants like McDonalds, KFC, etc. In addition, Internet is another method where different forms of Coca-Cola advertisements are placed. Specially, the brand online advertisement is assumed through the wide use of banners, on-site sponsorships and several other formats of online advertisements. Analyse the additional elements of the extended marketing mix Marketing mix has three additional elements: People, Process and Physical Evidence People are one of the elements of service marketing mix. People define a service. This mentions to the people who are in straight contact with the customer such as staff. One of the important parts in selling a product is the companys staff because most customers rely on a decent service before purchasing a product. For example, the employees in Coca Cola Company have a standard uniform. The companies always focus on friendly and quick service to its customers from their staffs. The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. The process at Coca Cola Company is transparent and hidden (the whole process is not visible to the customers). Coca Cola has two types of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors. Physical evidence is an important element of marketing mix where customers will base their decisions based on the service which intangible. Companies physical evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the customer through branding. Plan marketing mixes for two different segments in consumer markets. Coca Cola Company is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: lower class, middle class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing. For example, customers who have small income, Coca Cola has small returnable glass bottle, for middle people it has small non returnable bottle and for rich and higher income people, the company has Coca Cola tin. Marketing mix for Diet Coke: Coca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is detail in below: Product: Diet Coke is a very fresh and tasty diet drink. This new and fresh drink is made to provide the consumers with energetic feel with taste as well. Diet Coke is available in different sizes of which start from 330ml 2L bottle. This drink is mainly for the female teenagers from age 16 24. (Get Me Media, 2012) Price: Price of Diet Coke is very reasonable as compared to its major competitors. According to Tesco price its 330ml bottle is for 65p and 2L bottle is for  £1.98. Place: placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city. Promotion: For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools: for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio. Illustrate differences in marketing products and services to businesses rather than consumers There are some characteristics to a service such as: lack of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 8). A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. Basically, the marketing of product is particularly focused on 4Ps in marketing mix namely product, price, place, and promotion. The Coca Cola Company analyse the major demand of their customers in order to find out a product that can respond the market demand. Firstly, Coca Cola Company focuses on the strength as well as eliminates the vulnerabilities of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the purchasing power of a target group. The Coca Cola know the nature price of selling products. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, they create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by adding people, process and physical evidence. It is important for any service industry to employ appropriate staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills. Conclusion: The essay shows that marketing mix (4Ps and 7Ps) is a very important part of creating marketing strategy, also it is crucial for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs and wants; then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

king lear Essay -- essays research papers

Shakespeare's King Lear   Ã‚  Ã‚  Ã‚  Ã‚  William Shakespeare's King Lear had downfalls in character which later on caused him to suffer extreme consequences. if anyone knows the true meaning of suffering it is King Lear.   Ã‚  Ã‚  Ã‚  Ã‚  King Lear's downfalls are his pride, selfishness, and blindness to truth. Pride as one of Lear's first downfalls, in the beginning Lear disowns his lovely daughter Cordelia, because Lear is to blind to realize that cordelia loves her father for who he is and NOT what he has in his possession. Lear sees his daughters for what they have as far as quantity not quality. This is his downfall of selfishness. Lear offers his two greedy and selfish daughters, Coneril, and Regan his entire kingdom, simply because he is so damn conceded and thinks he is so great that he can not possibly see anyone not loving him, and what he owns as far as land and power. His greedy daughters realize this and then decide to kiss a little of their father's butt. Cordelia, and Regan go and kiss their father's butt hoping to get all his power, and his kingdom. On the other hand, his one daughter who loves him for what he is, not what he is or has, realizes that she must play on her fathers side just to receive a little respect from the king.   Ã‚  Ã‚  Ã‚  Ã‚  Lear, by toying with loved one's emotions endues consequences upon himself. Even at his age ,he was still perfectly capable of living up to his duties ...

Art and Humanities Essay

The Music I associate with from my early childhood would be so many different songs from like the alphabet songs. When I grew up we were not allowed watching TV so much in the 70’s. But we watched some cartoons like the Surf’s on Saturday mornings; I still remember the song Fa-la-la-la. I grew up listing to reggae and oldies but goodies music on my parents little radio in the living room. When I hear these songs I have a smile on my face. It always reminded me when my children was listening to some of the same kind of music either on Television or radio or when they watched cartoons like Old MacDonald or Bitsy Spider with the same good old folk rhymes. As I got older I remember listening to bands like the S. O. S. , Dazz band. My mom always made me play her cassette deck with her oldies or reggae music while she cleaned the house top to bottom. She always danced around while she was cleaning and it made cleaning looked like so much fun. And to this day if I help my wife with house chores I listen to the same kind of music then my mother was listening to. My daughter is the exact same way; she plays music all the times. The Music I associate with my adolescence is R&B disco music from the 1980’s and 90’s. I loved mostly all of them and I would listen to any songs â€Å"I want to be your man† by Rogers or Keith Sweat â€Å"Make it last forever†, â€Å"Between the sheets† by The Isley Brothers, I could just go on and on. I went through many phases where I start listening to Madonna or country music and different artists like them, but I believe it had something do to with being a young boy growing up. Up to this day I could listen to all the same artists, bands or songs and think about the carefree days I had and being a high school boy being crazy with all my friends. But there was a time in my life where I was real crazy and just listening to rap music and started using the bad words and believe me that was not for long because my mother got rid of all my rap music quickly. And now if my children would listen to some rap music I tell them please not in my home. When it comes to comfort in music I always find myself going back and listen to oldies or reggae that was always  playing when my mother was cleaning the house. It was an everyday thing for my mom because it seemed that our home was never clean enough for her because we were six children coming in from football fields dirty or the backyard. But anytime I came into the house the same oldies or reggae music was playing, it was either Bob Marley† Buffalo Soldiers† or the oldies song† Let’s stay together† by Al Green When I have a bad day or just want to relax I find myself sitting down and turn on music and listen to the 70’s or 80’s songs, because that is what gets my head clear and then I can focus again. Happiness is a mood I would associate with songs or music that has a good rhythm and has a positive message. The song that makes me happy is â€Å"Buffalo Soldiers† by Bob Marley just like my mother, she would play that song over and over again. I would say that every genre and style of music has it songs that are happy, sad, comforting, depressing, fun and any other mood or feeling one could have. This is not because of how the song really sounds or the way it’s played, it’s the meaning from the lyrics. But the listener interprets the song in a way that only you can relate to. That is why music is so important to me because it can be a musical time line of our memories. I will always remember the music I grew up with and all the god times I had as a child and this is what I took into my Adulthood. In my life, music has been a constant, ever changing magical and amazing adventure. Music has always been a part of an everyday life for so many years and so many more years to come, because no matter if we understand the music that the one likes or not it does not matter to us. All we need to know is what we like and what impact music has on us. Music may make a person happy or sad because of the memories they re-live. No matter what it might be you must know that music is needed and wanted. References: Altschuler, R. J. (2009). The Art of Being Human: The Humanities as a Technique for Living. Retrieved from: www. youtube. com/watch? v=S5FCdx7Dn0o Retrieved from: www. youtube. com/watch? v=RCcg7ctrC4w.

Animal Farm Essay

I believe that the animals’ lives have not changed significantly from the beginning Animal Farm to the end of it. Life for the farm animals in the novel Animal Farm, by George Orwell, started out dreary, short, and somewhat hopeless. By the end of the book, the humans have been chased out of their farm, but the animals are now led by the pigs. However, the pigs have slowly progressed to become just like the humans, so the living conditions of the animals have not changed. Their leaders remain the same kind of creatures through the book, whether pig or human, because their behavior is so similar. The lives of the animals are harsh and unforgiving from the beginning of the book to the end of the book. The farm animals were oppressed by the parasitical humans, who beat and starved them, but also profited from them. The humans (Mr. Owens specifically) have superintendence over the animals and force them to work long hours with little sustenance, despite the fact that the animals are far from indefatigable. Mr. Owens is an inebriate, and sometimes to forgets to feed them at all. After they are too old to work (such as in the case of horses), or reach a certain age (in the case of the pigs), the animals are sent to be slaughtered. Through all his cruelty, Mr. Owens benefits from the animals’ hard work. The animals rebel against the humans after the pigs (led by Snowball) canvas support for the revolution, and the animals’ living conditions improve for a short while. After Snowball is chased out, Napoleon takes over and slowly increases their working hours and decreases their food. He maintains the illusion that the animals will be offered retirement after they have reached a certain age. However, Boxer is sent to be made into glue after he is hurt and unable to work anymore, rather than being sent to a hospital like Napoleon claims. The pigs also have whips which they carry around. In this way, the animals are still being beaten, starved, and slaughtered in a contemptible way. Their daily lives have not changed significantly. The similarities between the pigs and humans also support my opinion that the animals’ lives do not change much from the beginning of the book to the end. The pigs and humans both are important to the animals, since they control every aspect of their lives. Mr. Owens, the owner of the farm at the beginning of the book, was a greedy, cruel farmer. He beat and starved the animals and worked them extremely hard. Compared to their work, he did almost nothing, drinking in his home instead. After Mr. and Mrs. Owens and all the other humans are chased off the farm, the animals take over the farm, with the pigs in charge. Although Snowball is a fair leader at first, he is chased off by Napoleon. Napoleon was already planning his machinations quite early on, and his plan to get complete power works. He works the animals harder than ever, and their rations are quite low. While the animals are toiling, the pigs are free to gambol about and do as they please. By the end of the book, the pigs have begun walking on two legs, sleeping in beds, wearing clothes, carrying whips, and drinking alcohol. These are all human characteristics. Therefore, the beings with control over the animals’ lives have changed little. Both Napoleon and Mr. Owens are selfish, ruthless beings who care only for their own profit. From the beginning to the end of Animal Farm, the farm animals are (excluding the pigs) treated badly. Their lives are work-filled, tough, and short. Although the farm changes hands from the humans to their fellow farm animals (pigs), their lives do not improve significantly for the better. In the end, they are actually worse off. The pigs and humans are similar in their behavior, attire, and selfish wishes. I do not think their lives overall have changed significantly over the course of the novel, because their treatment and leaders are roughly the same. Their lives stay mostly the same, because those two things almost completely control their lives.

Mcculloch V. Maryland Brief

McCulloch v. Maryland Brief Fact Summary. The state of Maryland enacted a tax that would force the United States Bank in Maryland to pay taxes to the state. McCulloch, a cashier for the Baltimore, Maryland Bank, was sued for not complying with the Maryland state tax. Synopsis of Rule of Law. Congress may enact laws that are necessary and proper to carry out their enumerated powers. The United States Constitution (Constitution) is the supreme law of the land and state laws cannot interfere with federal laws enacted within the scope of the Constitution. Facts.Congress chartered the Second Bank of the United States. Branches were established in many states, including one in Baltimore, Maryland. In response, the Maryland legislature adopted an Act imposing a tax on all banks in the state not chartered by the state legislature. James McCulloch, a cashier for the Baltimore branch of the United States Bank, was sued for violating this Act. McCulloch admitted he was not complying with the Ma ryland law. McCulloch lost in the Baltimore County Court and that court’s decision was affirmed by the Maryland Court of Appeals.The case was then taken by writ of error to the United States Supreme Court (Supreme Court). Issue. Does Congress have the authority to establish a Bank of the United States under the Constitution? Held. Yes. Judgment reversed. Counsel for the state of Maryland claimed that because the Constitution was enacted by the independent states, it should be exercised in subordination to the states. However, the states ratified the Constitution by a two-thirds vote of their citizens, not by a decision of the state legislature.Therefore, although limited in its powers, the Constitution is supreme over the laws of the states. There is no enumerated power within the Constitution allowing for the creation of a bank. But, Congress is granted the power of making â€Å"all laws which shall be necessary and proper for carrying into execution the foregoing powers. à ¢â‚¬  The Supreme Court determines through Constitutional construction that â€Å"necessary† is not a limitation, but rather applies to any means with a legitimate end within the scope of the Constitution.Because the Constitution is supreme over state laws, the states cannot apply taxes, which would in effect destroy federal legislative law. Therefore, Maryland’s state tax on the United States Bank is unconstitutional. Discussion. This Supreme Court decision establishes the Constitution as the supreme law of the land, taking precedent over any state law incongruent with it. McCulloch v. Maryland Term: †¢1792-1850 o1819 Location: Maryland State House Facts of the CaseIn 1816, Congress chartered The Second Bank of the United States. In 1818, the state of Maryland passed legislation to impose taxes on the bank. James W. McCulloch, the cashier of the Baltimore branch of the bank, refused to pay the tax. Question The case presented two questions: Did Congress have the authority to establish the bank? Did the Maryland law unconstitutionally interfere with congressional powers? Conclusion Decision: 7 votes for McCulloch, 0 vote(s) against Legal provision: US Const.Art 1, Section 8 Clauses 1 and 18 In a unanimous decision, the Court held that Congress had the power to incorporate the bank and that Maryland could not tax instruments of the national government employed in the execution of constitutional powers. Writing for the Court, Chief Justice Marshall noted that Congress possessed unenumerated powers not explicitly outlined in the Constitution. Marshall also held that while the states retained the power of taxation, â€Å"the constitution and the laws made in pursuance thereof are supreme. . . they control the constitution and laws of the respective states, and cannot be controlled by them. â€Å"

HR's Role in a Strategic Acquisition of Wordsmit Retail Booksellers Assignment

HR's Role in a Strategic Acquisition of Wordsmit Retail Booksellers - Assignment Example The organization has 18 bookstores in different parts of the country, such as Tasmania, Western Australia, and the entire Northern Territory. Wordsmith made acquisition of Mainly Books in order to enhance its strong presence in Australia. In addition to this, the organization made acquisition of the mainly Books in order to penetrate the entire Australian market. Mainly Books faced several issues and business losses over the last years due to inadequate human resource management practices. Overstaff and inadequate recruitment process affected the overall business operation process of the organization. In addition to this, Wordsmith retail chain bookseller does not implement aggressive human resource management strategy in the business processes. However, the recent human resource manager of Wordsmith named Gemma is trying to implement a strategic function in the human resource process in order to meet the developed business goals and corporate objectives. The human resource manager i s trying to design a redundancy process in the human resource management of the newly acquired firm. It is clear from the case study that the organization faced high business losses over the past few years. The implementation of the redundancy process can create several legal issues for the organization that need to be considered by Gemma. It is true that the global economic environment is getting affected due to the strong effects of the recent financial crisis and economic recession. Each and every organization has to maintain developed employment laws of the organization. In addition to this, the government of Australia developed several strict employment rules for business organizations. Redundancy and staff cutting can create several legal issues. The employees have their basic right to make a complaint against the employers and the management of the organization against this period1. Gemma is trying to recruit a number of employees despite the issues of overstaffing.  Ã‚  

Contemporary Issues for Business Essay Example | Topics and Well Written Essays - 2500 words

Contemporary Issues for Business - Essay Example Globalization has its own advantages and curses. With the help of globalization countries can share their surplus resources with the other countries. It creates a sense of unity in global arena. On the other hand globalization has its own negatives. Due to globalizations, countries which are having weak economy are significantly over dependent upon economically strong countries. Here in this case of Ukraine crisis, two economic super powers are fighting among each other and are imposing bans and trade sanctions. All these bans and trade sanctions have very serious consequences for the global fraternity. Economically weak countries which are highly dependent upon strong countries feel the pressure significantly. With the help of this essay economic consequences caused by the various trade sanctions related with Ukraine crisis will be evaluated. The essay will analyze all the critical factors in a detailed fashion. The above picture is indicating that, various nations across the world do high level business with Russia as far as the food and agricultural exports are concern. In fact the country which is taking some proactive measures to impose sanction upon Russia i.e. US also does almost $1.6 billion food and agricultural business with Russia. It means economies of all these countries are significantly dependent upon the export. So there is no shadow of doubt that there are high negative economic consequences on the above shown countries. Especially European Union is the highest exporter of food and agricultural products to Russia. Trade sanctions have most adverse economic consequences on the EU economy only. Due to all the trade sanctions EU and other nations as well are deprived of foreign currency. Generally EU exports almost â‚ ¬11.9bn agricultural products to Russia. The ban can reduce almost â‚ ¬5.3bn business. It

Strategic Management and International Business at Starbucks Case Study - 46

Strategic Management and International Business at Starbucks - Case Study Example Starbucks should create winning strategies by coming up with a cohesive, energized and happy team, which will create a strong bond with the customers and ensure growth (Enz, 2010; Godin, 2006). It is undoubtedly that corporate success is not a guarantee and the probability of a firm having a long-term success heightens when strategic leaders continue to evaluate the appropriateness of the strategies developed as well as actions that are taken in an effort to implement them. It is obvious that the McDonald’s is a major competitive threat since its coffee drinks are meant to create value to the consumers by giving them high-quality experience at a lower price than that of Starbucks. Therefore, one of the ways in which Starbucks can ensure a competitive advantage is by developing a sound mechanism by which it can combine authority, relative value, and quality. It should have an ideal pricing strategy whereby consumers feel that they are getting a great deal for their money. It also needs to maintain strict and solid quality controls with regard to its coffee sourcing. Starbucks should also spend more time differentiating from its rivals and be up to date with the latest technology to outwit its competitors. It should also continue positioning itself as an authoritative figure, allowing premium prices where necessary. It should aim at improving on its brand and reputation by carrying out a survey on what the customers think of the corporation and ways it can improve (Hitt, Ireland & Hoskisson, 2010). The decision to fire Donald was appropriate considering that Starbucks was performing poorly against the Nasdaq index for the quarterly financials that preceded his ouster. During his reign, the coffee stock plummeted by 50%; hence, needed a leader who can drive changes such as encouraging international expansion and streamlining the management of the firm.  

Rebuilding Brand Equity of Nokia Essay Example | Topics and Well Written Essays - 1000 words

Rebuilding Brand Equity of Nokia - Essay Example 1). Nokia has been in the mobile market for around thirty years (Kolk & Rungi, 2013, p. 5). Nokia, a 147 years old Finnish company, became the pioneer of public mobile communications technology in the late 1990s when it pushed mobile phone usage onto the global scale (Lindholm & Keinonen, 2003). It was by far the largest mobile phone manufacturer in the early 2000s and produced most of the working class people’s very first mobile phones. In the underdeveloped world, as per D. Steinbock’s claim, the word ‘Nokia’ became synonymous with the word ‘mobile’ (Steinbock, 2001, p. 33). The company Nokia was one of the biggest beneficiaries of the so called ‘dotcom bubble’ (Panko 2008) but unlike the other manufacturing industries, mobile phone manufacturing has seen new market leaders emerge soon after the inception of the business. The apparent reason for this unseating of Nokia from the mobile manufacturing throne seems to be a progressio n of mobile handset technology – specifically from the standard or dumb phones era to the age of smart phones. Useless to say, the previous statement implies that Nokia has not been successful in commanding this shift. With the basic division of the handset technology between the old technology and the smart phone technology, Nokia has remained master of only the old technology. Smart phone sales surpassed the dumb phone sales in the second quarter of 2013, with smart phones accounting for fifty two percent of the mobile phone sales in that period (Shaer, 2013, p. 14). Decline Nokia occupied thirty five percent of the global mobiles business in 2003 (Bosch, 2005, p. 28); ten years later this figure had dropped to fourteen percent (Olson, 2013, p. 6). In October of last year, the company dropped out of the list of the five largest mobile phone vendors for the first time since the financial analyst IDC started maintaining the list (in 2004) (â€Å"Apple Cedes Market Share in S martphone Operating System Market as Android Surges and Windows Phone Gains, According to IDC†, 2013). The Korean consumer electronics corporation Samsung now leads the mobile manufacturing business, while Nokia has already given way (in 2010) in the smart phone platform race as well to Google (which boasts the Android Operating System for smart phones). Resultantly, Nokia has shrunk as an organization overall; it has fewer resources at its disposal and has become less profitable than how much it used to be. The cash reserves of Nokia fell from â‚ ¬4.2 billion at the end of the second quarter of 2012 to â‚ ¬3.6 billion at the end of the very next quarter (Scott, 2013, p. 2). Ever since the company appointed a new, and the first non-Finnish, CEO (Stephen Elop) in 2010, the company has been practising salary base reduction as one of its primary tactics for dealing with the continuous financial loss. The company currently employs only 44,630 people out of the 66,995 working at Nokia at the start of the previous year (â€Å"Nokia Lumia 525: Windows Phone Handset Put Up For Sale At $100 Price Tag In China†, 2014, p. 4). Revival Efforts Susan Sheesha, the head of Global Communications at Nokia, has been promulgating Nokia’s repositioning of itself as a ‘challenger’ brand (Schechner, 2013). She says that after letting go of the ‘market leader’ narrative, the company’

Primary source Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Primary source Analysis - Research Paper Example Since it demonstrates how the slaves were relating with their masters, it can be of much benefit if used in studying about the topic, Work and Discipline of Plantation Slaves. The pictures of the slaves being shipped, yoked, monitored, punished and whipped clearly shows how they were considered to be loyal captives who would not be expected to rebel whatsoever. Summary: This primary source consists of 35 pamphlets which were collected together. Having been written by reputable scholars, the pamphlets are considered as a primary source since they contain first hand information about the plights of the African-Americans. These are the people who were used as slaves to work on the white plantations in the America. In these collections, the writers give a clear picture on how these slaves were subjected to harsh treatments and expected to remain disciplined. This, as they explain, was mainly achieved as a result of the punitive laws which had been put in place. Relevance: these pamphlets are very important in understanding the expansive history of the African-Americans. It can be instrumental in studying about the discipline of the slaves who were working on the plantation farms. Hence, it comes out as an outstanding and credible primary source authored by reputable scholars including Frederick Douglass, Ida Wells-Barnett, and Booker Washington. Summary: This is an excerpt of an interview which was conducted by about slavery. On June 11, 1949, Hermond Norwood interviewed Fountain Hughes in Baltimore, Maryland. Hughes was the right person for this interview because he was a former slave who had a deeper understanding about slavery. In this interview, he gave an account on how oppressive slavery was to the Negros. He says that they were not treated as human beings. Instead, they were stripped off their fundamental rights. Relevance: This interview is very