Hybrid electric vehicle Essay

Micro Environment factors. – LearnMarketing. net www. learnmarketing. net/microenvironment. htm This article looks at the factors which make up a firm’s micro environment. There are also links to articles on the macro environment and internal environment †¦ Six Microenvironmental Factors That Affect Businesses †¦ yourbusiness. azcentral. com/six-microenvironmental-factors-affect-busin†¦ You face six microenvironmental factors in your business activities, each made up of a self-contained microenvironment that stands alone but interacts with the †¦ Six Microenvironmental Factors That Affect Businesses †¦ smallbusiness. chron. com †º †¦ †º Effective Customer Service In economics, macroeconomics encompasses societal perspective on resource allocation. Microeconomics involves factors of resources availability and usage †¦ Micro Environmental Factors – Essays – Lucky1737   Home †º Business & Economy Micro environmental factors are internal factors close to a business that have a direct impact on its strategy. These factors include: Customers Organisations †¦ Market environment – Wikipedia, the free encyclopedia en. wikipedia. org/wiki/Market_environment Wikipedia Jump to Micro-Environment – The micro environment refers to the business itself and to †¦ Competitors are also a factor in the micro-environment †¦ What is microenvironment? definition and meaning www. businessdictionary. com/definition/microenvironment. html Definition of microenvironment: Factors or elements in an organization’s immediate area of †¦ market environment †¦ Use microenvironment in a sentence †¦ Micro Environment of Business: 6 Factors of Micro †¦ www. yourarticlelibrary. com/†¦ /micro-environment†¦ factors†¦ micro-envi†¦ Most important factors of micro environment of business are as follows: 1. competitors, 2. customers, 3. suppliers, 4. public, 5. marketing intermediaries, †¦ Owners immediately began tinkering with the car’s computer system. One owner was able to add cruise control (an option not offered by Toyota) by wiring in a few switches in the car’s computer system. The founder of priusenvy. com worked out how to use the car’s dashboard display screen to show files from his laptop, play video games, and look at rear-view images from a video camera pointed out of the back of the car. One Austrian consumer installed a sniffer – a device on the car’s computer network that monitors electronic messages. With the sniffer, he will be able to hook up add-ons such as a MiniDisc Player, an MP3 player, a laptop computer and a TV tuner. In the past, owners using mechanical skills customised cars with paint, lowered bodies, and souped-up engines. In the future, customisation may rely on being computer savvy. Even though the Internet was a major part of the Prius launch, Toyota does not sell the car from its website. Buyers go to prius. toyota. com online to pick a colour and decide whether they want a CD player and floor mats – the only options available from Toyota. After that, the dealers get involved, but it takes specially trained salespeople to explain and promote the Prius. Consequently, only 75 per cent of Toyota dealers handle the car. Many of them are not happy about the need to train salespeople. And why should they be? Margins are higher on gas-guzzlers, which are also easier to sell. Given dealer reluctance and consumer resistance, why have Toyota and Honda spent so much on their hybrids? While part of the answer is government regulations, a bigger part of the answer is competition. All car manufacturers concede that they will eventually have to move to hybrids to raise petrol mileage and lower emissions, and all of them have plans to do so. Ford, for example, plans to introduce an Escape SUV that will get 17 km/litre. DaimlerChrysler says that 15 per cent of its sport-utility vehicles will be hybrids that will get 20 per cent better fuel efficiency than conventional vehicles. General Motors is betting on hybrid buses and trucks. Toyota hopes, however, that its early entry will be the basis for a system of hybrids from ultracompact ‘minicars’ to luxury saloons, sport-utility vehicles, and even commercial trucks. The mass market, however, values space, comfort, and power. Although hybrids may have space and comfort, power would appear to be more elusive. Without greater power, it will be interesting to see whether consumers, who like speed on those open autobahns and acceleration on alpine roads, will settle for a hybrid. Questions 1. What microenvironmental factors affect the introduction and sales of the Toyota Prius? How well has Toyota dealt with these factors? 2. Outline the major macroenvironmental factors – demographic, economic, natural, technological, political, and cultural – that have affected the introduction and sales of the Toyota Prius. How has Toyota dealt with each of these factors? 3. Evaluate Toyota’s marketing strategy so far. What has Toyota done well? How might it improve its strategy.